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The Toyota Brothers: How Toyota Saturated the Automotive Market in the Early 2000's

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One of the beauties of the Nigerian car scene is that almost any automobile can come in through our ports. By this, I mean that European, American, and even Chinese spec cars can all be imported into the country. Unlike countries across the Pacific, where there are strict regulations on what can be imported, Nigerians have a lot more freedom. The Americans, for example, have to wait 25 years before they can legally import some of their favourite JDM legends. But here in Nigeria, if you have the money, you can probably ship it in. This is exactly why our car scene is so diverse and beautiful, which brings me to today's car highlight. Source: Toyota UK Magazine Some know it as the Altis, others know it as the Vios, and here in Nigeria, we mostly know it as the Yaris. It's a pretty common car in present-day Nigeria, largely because of its practicality and fuel efficiency, especially with the ever-rising fuel prices. I have personally driven one, and for such a tiny car, it sure pa...

AUTOMOBILE CONGLOMERATES (WHO OWNS WHAT?)

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Do you know what's better than automotive content written by a medical student? Yes, it's automotive content written my an actual medical doctor, an anaesthesiologist in fact! I want you TurboNerdz to put on your seat belts as Dr Temi Wisdom  takes you on a ride, enlightening you on what companies make the world's most popular vehicle brands. This is definitely going to be an interesting ride, so hop on and get comfy. Source: Car Interior A lot of automobile brands have been made popular over the years, carving out niches for themselves in luxury, performance, reliability, off-roading and second-hand value (mostly in developing countries). It is also interesting to note that many of these brands do not stand alone but exist in a conglomerate that houses other vehicle brands as subsidiaries; some storied and some others less dramatic, with a number of conglomerates having more than one popular brand. In this article, we would talk about major conglomerates and the respecti...

Courage, The Not So Cowardly Dog (Merch Origin Story)

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PART 1 Growing up, Courage the Cowardly Dog was one of my favourite cartoons. It also gave me a lot of nightmares, especially that episode of “King Ramses’ Curse” where the ghost kept saying, “Return the Slab”. My Spirit Animal Why Courage Resonates With Me As a kid, I accepted the title of the cartoon, hook line and sinker. But as an adult, I began to wonder why Courage was referred to as a ‘coward’, when he was the one constantly saving Muriel and Eustace from all sorts. More so, his name was Courage and yet he was termed ‘cowardly’; what a witty use of Oxymoron for a kids show. This also brings to my attention how much effort was put into a lot of our cartoons back in the day. They had real life lessons whilst being so funny. Fast forward a few years and the quality of cartoons has greatly declined. Lord knows I’m going to have an archive of the old cartoons I watched and that’s exactly what my kids will grow up on. So help me God! 2025? Never Again! Fast forward to 2025, a year...

Week of the gods ⚡️

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First off, the title of this post is not random. It was specially hand picked, because the events of the week were in one word, DIVINE. 'Week of the gods' is directly gotten from Ayrton Senna's unbelievable opening lap at the 1993 European Grand Prix. That particular lap was named 'lap of the gods' (see what I did there 😉). Senna went from fifth to first place in treacherous weather conditions on that lap and that was exactly how my week went. Orange-haired Ebunmide featuring the Porsche 911 GT3 RS; Photo Credit:  Niyi Hol up, who is Ayrton Senna? Senna is someone I consider to be the 'John the Baptist' of Formula 1. He dominated F1 in his time, died doing what he loved and his death brought about a lot of reforms to motorsports. I will have to do a proper piece on Senna's short but amazing life. Before that article, you can watch the movie Senna if you're so eager to know more about him. Ayrton Senna; Source: France 24 Sunday - The Turning Point S...